Founded in 2014, Aspen Pharmacare Canada is expected to help Resilia get its product in front of doctors and pharmacies.
“It gives us nation-wide access to a group of individuals that we essentially had no way to get to,” said Goddard.
It’s a relatively new branch of a global pharmaceutical giant that got its start in South Africa, making generic antiviral medications to help stop the spread of HIV/AIDS.
Listed on the Johannesburg Stock Exchange, the parent company (APN) said it has 10,000 employees around the globe.
The Uresta Bladder Support device is licensed by Health Canada.
A starter kit of three sizes costs about $300.
The Canadian Continence Foundation estimated in 2014 that 14,000 women in New Brunswick experienced some form of female incontinence, sometimes aggravated by factors such as vaginal childbirth, ageing and obesity.
When the whole country is taken into account, the number rose to 714,000.